Offline QR · Event

Ticket pack → community

Badge and poster print packs into Pass community and newsletter list growth.

How this maps to the OS

  • Distribute

    Badges and posters share one dynamic QR campaign.

  • Sell

    Tickets and Pass on the same checkout rails.

  • Understand

    Post-event Signal shows which touchpoints converted — Pass excl. from attributed GMV.

  1. 01

    Create the event Link

    Ticket Page or Pass checkout with campaign UTM.

  2. 02

    Generate badge QR codes

    Bulk CSV for attendee variants when the list is ready.

  3. 03

    Print the ticket pack

    Print-sheet PDF for badges + ZIP (PNG/SVG) for the AV team screens.

  4. 04

    Capture the community

    Route to Pass or email capture — aggregate wraps only.

  5. 05

    Follow up from Audience

    Contacts with self-serve export when you need them.

Outcome

An event that fills Pass and Audience without a second stack.