Offline QR · Event
Ticket pack → community
Badge and poster print packs into Pass community and newsletter list growth.
How this maps to the OS
Distribute
Badges and posters share one dynamic QR campaign.
Sell
Tickets and Pass on the same checkout rails.
Understand
Post-event Signal shows which touchpoints converted — Pass excl. from attributed GMV.
- 01
Create the event Link
Ticket Page or Pass checkout with campaign UTM.
- 02
Generate badge QR codes
Bulk CSV for attendee variants when the list is ready.
- 03
Print the ticket pack
Print-sheet PDF for badges + ZIP (PNG/SVG) for the AV team screens.
- 04
Capture the community
Route to Pass or email capture — aggregate wraps only.
- 05
Follow up from Audience
Contacts with self-serve export when you need them.
Outcome
An event that fills Pass and Audience without a second stack.
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