Routes

Smart routing for every link, QR & domain

The routing engine behind Links and QR — send each visitor to the right place by geo, device, time, UTM, or referrer, with A/B splits, rotation, deep links, and host + path routing on your own domains.

One destination, infinite rules.

app.snipy.com

By invitation · Links, QR and analytics

Smart routing

One link. Infinite rules. No forced prefixes.

Match on geo, device, time, UTM, or referrer — then send to a destination, splash, A/B split, or rotation. Map host + path on your own domain.

Explore Links
  • Rule-based, not AI

    Targeting rules evaluate deterministically — same engine as Links.

  • Host + path

    Own-domain routing without forced /q or /r prefixes.

  • Deep links

    Device-aware paths to App Store, Play, or custom deep-link URLs.

Routes

What Routes sends to your funnel.

One destination, infinite rules.

  • Geo, device, time, UTM & referrer rules
  • A/B testing & weighted rotation
  • Deep links to native apps
  • Host + path routing, no forced prefixes
  • Campaign & channel attribution
  • Fallback & default destinations
  1. 01

    Set the rules

    Match on geo, device, time, UTM, or referrer — stack as many as you need.

  2. 02

    Choose an action

    Send to a destination, a splash, an A/B split, or a weighted rotation.

  3. 03

    Route any domain

    Map host + path on your own domain — no forced /q or /r prefixes.

Smart routingsnipy.to
US visitors→ /sale
iOS device→ app deep linkmatched
After Apr 1→ /launch
Default→ /home
route · matchedemitted
Unified funnelLast 7 days
Routes routes
100%
Bio views
64%
Checkout
22%
Purchases
11%

Attributed to Routes · 7d

Illustrative product preview — not a live account

What ships today

Capabilities on this surface

  • Geo, device, time, UTM & referrer rules
  • A/B testing & weighted rotation
  • Deep links to native apps
  • Host + path routing, no forced prefixes
  • Campaign & channel attribution
  • Fallback & default destinations

Plan gates apply where noted (Pro+, Max). See pricing and the fee calculator.

Better together

Where Routes sends its signal.

Not a silo — every event flows on to the surfaces it powers, and into one funnel.

FAQ

Routes questions.

Routes that joins the same OS spine.

Request access. Every event lands where you can attribute it — or automate against it.